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male pitchmen

Gevalia’s Johan Joins the Hot Pitchmen Parade – thebacklot.com
asseenontvmarketplace.com

Commercials will never stop finding new ways to entice us into the never-ending abyss of complicit consumerism, and the seductive but anodyne faux-Swede spokesperson for Gevalia coffee Johan is just one in a long line of male pitchmen hunky enough to appeal to American women (and gays) but– we’re guessing here– simultaneously hokey enough not […]

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