The Clapper, Excellence in Advertising

“Sorry, can’t hear you, Marge. I’m clapping.” Before God invented Netflix and PVRs, you had to sit through a battery of commercials every time you turned on the idiot box. Most of them made you wonder why the hell Philo Taylor Farnsworth didn’t also invent something to block out commercials. Like Netflix or PVRs. But …

Serta Perfect Sleeper Excellence in Advertising

Before God invented Netflix and PVRs, you had to sit through a battery of commercials every time you turned on the idiot box. Most of them made you wonder why the hell Philo Taylor Farnsworth didn’t also invent something to block out commercials. Like Netflix or PVRs. But occasionally, a television ad struck gold to …

Subway Suspends Relationship with Pitchman Jared Fogle

Fogle, well known from his appearances on Subway television commercials, was seen for a time outside his home in Zionsville, a suburb northwest of Indianapolis, as law enforcement agents removed electronics from the house, Authorities searched the Indiana home of Subway sandwich chain pitchman Jared Fogle on Tuesday, about two months after the executive director …

Super Bowl Advertising Moves Beyond TV Commercials

Editor’s Note: Scott Ferber is chairman and chief executive of the video technology services firm Videology, and the co-founder of Advertising.com (now a.. Those technological changes are providing more advertising opportunities, at more affordable prices than ever before, making Super Bowl XLIX the year that you see the most result from your Super Bowl advertising –even …

The fury over a Cheerios ad and an interracial family

A RECENT Cheerios television ad has all of the elements that viewers usually glaze over because of their sheer ubiquity: a light-filled, eat-in kitchen with an attractive mother checking off tasks at the table, a button-down shirt and slacks-wearing father indulging in a quick after-work nap and a chubby-cheeked, curly-haired 6-year-old girl with a lisp.

Acquirgy Publishes New eBook: The Psychology Behind DRTV Strategy

Driving consumers to buy with Neuromarketing. Acquirgy and noted neuromarketing expert and “Brainfluence” author Roger Dooley announce the publication of a new complimentary eBook, “The Psychology Behind DRTV Strategy” that explores what goes into crafting a successful infomercial or short-form TV commercial.