Dana Anderson, svp, marketing strategy and communications at snack and gum giant Mondelez International, recalls a new business presentation she made in the early 1980s that was anything but sweet. Today, Anderson laughs as she tells the tale—and well she should. Public speaking has become her forte. She ranks among the most in-demand presenters in […]
It may be small, but johnson banks brings an holistic view to its branding work – whether it’s for a blue-chip corporation or a global charity
Acura is getting ready to launch the most expensive ad campaign in the brand’s history which will focus on promoting the redesigned 2014 MDX.
Be Your Own Best Advertisement: Learn how to make a name for yourself in fashion by mastering the art of branding with the help of some industry experts. All of Your Game of Thrones Hair Questions Answered: We talked to the show’s hair designer and got all the dish about the style and symbolism behind […]
For Steve Jobs, branding wasn’t some secondary objective, peripheral to his “true” objective of making great consumer products. Branding was within everything that he did.
FTC guidelines say celebrities should announce when they’re endorsing something on social media but it’s not always clear when they are. With one billion registered users on Facebook and 517 million people signed on to Twitter, it’s no wonder why social networks have become breeding grounds for advertising. Once you add celebrities into the mix, […]
Without even trying, Kate Middleton is arguably one of the top fashion influencers with major branding potential. Just think about how much revenue she could generate with Kris Kardashian as her mentor…
Twitter is an excellent tool for personal branding. The key to effectively branding your content and creating a clear impression of your business for your audience is keeping your Twitter activity consistent and engaging.
Yes, that’s great advice when it comes to personal branding; the trouble arises when the advice gets implemented carelessly, thoughtlessly or inappropriately. Then there’s a lot of flash and dash, but little response. Those targeted get confused or turned off instead of attracted.
The Great Gatsby, which opens next week, is being promoted through a multichannel campaign that includes co-branded apparel, Champagne, jewelry, hosiery, makeup and travel. The Great Gatsby, which hits theatres May 10, is being called the most stylish movie ever made. It’s ironic, then, that the film’s multi-channel marketing has demonstrated all the subtlety of […]
Vince Cable, the Business Secretary, has criticised the pay of pop bands like One Direction, suggesting that their high pay is “downright insensitive and grossly immoral”.
In this day and age, you need to be branded. You need to be known as the go-to person for serving the need of the market in your field.
PC Pal’s MD discuses the relationship between branding and customer service. In my last two columns, I have discussed what branding is all about and how to ensure you can implement the key ingredients to creating a strong brand. But there is a third dimension to branding that is often overlooked. This element is the […]