$40 Billion Weight-Loss Industry and Celebrity Spokeswomen

$40 Billion Weight-Loss Industry and Celebrity Spokeswomen

What are the costs and risks of putting a weight loss company’s brand in the hands of a celebrity spokesperson?

As weight-loss companies continue to spend millions on celebrity endorsers, ET dives into the $40 billion a year industry to see who’s winning and who’s losing.

Marie Osmond, Jessica Simpson and Jennifer Hudson are just a few of the celebrities who have been paid big bucks to endorse products for losing weight, but does their attachment to the brand actually make a difference?

read more at etonline.com

 

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