Imagine coming home on a Friday evening with nothing to do. You grab the remote control and plop onto the couch, flipping through channels to find something worth watching. Nothing’s on. Suddenly, a commercial appears: lose 30 pounds in 30 days!
Before you know it, you’re hooked. What you thought was a 30-second commercial is actually a 30-minute infomercial. The product sounds too good to be true – your gut knows it is – but you keep watching anyway. Congratulations, you’re now a victim of one of the most convincing forms of content ever created: the infomercial.