Gaiam And Richard Simmons Launch His Brand New Infomercial – Project H.O.P.E.

Simmons’ first ever 90-day, at-home weight loss fitness program focuses on Health, Optimism, Passion, and Energy to transform the body. Gaiam, Inc., the leading distributor of lifestyle media, today announced the launch of Richard Simmons’ all new at-home fitness program, Project H.O.P.E. – Health, Optimism, Passion, and Energy.  

How to Know if Your Product Is Infomercial-Worthy

Sure, they can be cheesy. But they can also make you rich. Does your product have what it takes to make it in the world of direct-response TV? ShamWow! This infomercial was rated #1 infomercial of all time Rodney Vincent’s back pain device, the True Back, languished on an open market for nearly a decade …

Infomercials offer fun interlude during national golf commercials

As readers know by now, I follow golf on television religiously. I watch the men’s and women’s tours and in doing so, have to sit through many hours of commercials, especially on the Golf Channel. Often the funniest parts of these telecasts are the commercials, those infomercials selling every kind of golf object imaginable: clubs, …