As Seen On TV: The Big Business of Infomercials – Blogcritics

A look at the big business of television advertising. The term “as seen on TV” has become a very popular catch phrase for those products you see advertised on television. The “as seen on TV” market is a huge industry even in today’s rough economic times. The ads can typically run from 30 seconds to …

Gaiam And Richard Simmons Launch His Brand New Infomercial – Project H.O.P.E.

Simmons’ first ever 90-day, at-home weight loss fitness program focuses on Health, Optimism, Passion, and Energy to transform the body. Gaiam, Inc., the leading distributor of lifestyle media, today announced the launch of Richard Simmons’ all new at-home fitness program, Project H.O.P.E. – Health, Optimism, Passion, and Energy.  

Infomercials offer fun interlude during national golf commercials

As readers know by now, I follow golf on television religiously. I watch the men’s and women’s tours and in doing so, have to sit through many hours of commercials, especially on the Golf Channel. Often the funniest parts of these telecasts are the commercials, those infomercials selling every kind of golf object imaginable: clubs, …