All that money being spent on hiring celebrities to appear in advertising may be better spent crafting a cohesive brand story.
According to a study from Ace Metrix, television ads featuring celebrities do not perform as well as those that don’t feature celebrities. The analytics company evaluated more than 1,200 ads featuring celebrities, using a statistical evaluation method to determine effectiveness.
In this instance I believe that having Marie Osmond as a spokesperson for Nutrisystem is a smart choice. She has a wholesome personality and people can easily relate to her.