Celebrity Endorsers May Not Be Worth The Money

Celebrity Endorsers May Not Be Worth The Money

All that money being spent on hiring celebrities to appear in advertising may be better spent crafting a cohesive brand story.

According to a study from Ace Metrix, television ads featuring celebrities do not perform as well as those that don’t feature celebrities. The analytics company evaluated more than 1,200 ads featuring celebrities, using a statistical evaluation method to determine effectiveness.

Marie Osmond Spokesperson for Nutrisystem

Nutrisystem Food

In this instance I believe that having Marie Osmond as a spokesperson for Nutrisystem is a smart choice. She has a wholesome personality and people can easily relate to her.

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