Technology is about to change the way you watch commercials. Some TV ads are now being targeted toward your interests and the data needed to make that happen, is all coming from inside your home. Marisa loves TV time with her family and sh58e said she is prepared for the television commercial revolution: ads targeted […]
While commercials may have initially taken a hit though the advent of DVR and mobile viewership, it sounds like that downward spiral may be flipping back up. And theres more than just one simple reason for it, too. Though it wasn’t long ago that the entirety of TV show viewing was done on actual TV […]
Television commercials may not seem that fundamental to game sales or pushing a product these days, but it’s easy to forget that before this Internet dominant, marketplace-heavy time, conventional TV advertisements were largely responsible telling the public about a new title. It’s true that some commercials are beautiful examples of art mixed with a game’s […]
Editor’s Note: Scott Ferber is chairman and chief executive of the video technology services firm Videology, and the co-founder of Advertising.com (now a.. Those technological changes are providing more advertising opportunities, at more affordable prices than ever before, making Super Bowl XLIX the year that you see the most result from your Super Bowl advertising –even […]
Imagine coming home on a Friday evening with nothing to do. You grab the remote control and plop onto the couch, flipping through channels to find something worth watching. Nothing’s on. Suddenly, a commercial appears: lose 30 pounds in 30 days! Before you know it, you’re hooked. What you thought was a 30-second commercial is […]
Ah, the television commercial. That marvelous invention of brand management, ad exec enthusiasm and soul-sucking attention-grabbing. Commercials can make us laugh, make us cry and, most commonly of all, make us worry we’re failing ourselves and our loved ones if we don’t buy the right thing. Yet in a medium meant to provoke reaction and […]
“How do you musubi?” That’s the theme of 12 television commercials featuring Spam that Hormel Foods is filming in Hawaii, in partnership with Aloha Plate food truck and Cooking Hawaiian Style. The commercials will feature Aloha Plate food truck owners and brothers Lanai Tabura and Adam Tabura, and potentially co-owner and friend Shawn Felipe. […]
In reference to Gayle Beck’s note, “Still Screaming,” about TV commercials getting loud again (Notes & Quotes, Jan. 13): Thanks, science, for inventing remote controls for television sets. Otherwise, I would probably have extreme hearing loss from the blaring commercials. Television Commercials
We’re a month away from the Super Bowl — still the biggest television event of the year and still the premiere showcase for dozens of exciting new commercials, and already I have identified the ad that I think will be the best of this year’s bunch, simply because I can’t imagine another one that will […]
Christmas Day has now past. The extent of my Christmas efforts this year were Minimalist. Sending cards was never a consideration nor has it been for several prior holidays. If any are mailed, they are specific to “New Year’s Greetings” versus “Christmas Cheer.” When comparing myself to the saturation of holiday television commercials that seem […]
I can’t even pretend the holidays aren’t my favorite time of year. And it’s not just because of the obvious advantages like the great food, family time, Christmas carols, holiday shopping, snow and Christmas cookies, it’s also because the marketing that comes this time of year is enough to make any marketer sing, “joy to […]
Facts and figures on the incredibly lucrative infomercial market. We have all seen them: Those late at night half-hour infomercials that try to sell us on crappy products, seemingly invented by some dude with lice and a mullet in his garage while he was experimenting with his meth recipe
An ad-tech company, F#, on Wednesday launched a service that will stream songs that mesh with the ads on any given website. Television commercials have long matched songs with brands. But online, the campaigns can get more personal.
View HERSHEY’S latest TV commercials, TV ads and videos. Discover videos about how we make chocolate.
More than half (52 per cent) of the UK public regard TV ads as the advertising format with the most impact, according to a report to by Deloitte.
Karyn Johnston has already done a number of modelling assignments and appeared in television commercials but she is now to feature in a national newspaper and TV advertising campaign.
Bryan Cranston has pulled off the greatest performance in television history as the docile chemistry teacher-turned-murderous meth dealer during his five seasons as Walter White/Heisenberg in the wild
Televising commercials of different products and services is one of the ways a television channel generates revenues.
BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts say.
Remember back when commercials were just those irritating things that gave people the opportunity to grab a drink once for every seven to 10 minutes of television they watched? Of course you do…
When ‘As Seen on TV’ appears on a product box, it has always been a good idea to step away. Appearing in an advertisement in the middle of the night isn’t the strongest …
Blog devotes its posts to those delightful tv ad songs that produce lasting ear bugs during our work days.
When you’re an insomniac freelance writer who works from home, you end up seeing a lot of infomercials, and eventually, those things will wear you down. No matter how skeptical you might start off, you will eventually get to a point where you’ll start to wonder if there actually is somebody out there with a […]
Many infomercial products aren’t worth more than the time you spend watching the frantic pitches. But three that Consumer Reports tested combine good performance and real value: Lint Lizard, Ninja Master Prep Professional blender, and Ooma.
You can’t expect your first gig in show business to earn you an Oscar nomination. But, where do you start? For most actors it’s in the world of television commercials. Quick to shoot, easy to get, and occassionally cringeworthy to watch, television commercials. Here are 8 stars who began their careers in hilarious 80′s and […]