Richard Branson bought the company and doorbot got a new name. It is now called Ring.
As the company grew, Siminoff wanted to create a more serious image, and so he changed the name of the company to Ring.
His company’s credibility went up too, and soon he was able to get into some of the world’s top retailers, including Home Depot, Target, and BesetBuy. Now Ring’s products are sold in 93 countries worldwide.
Its wider reach also led to what Siminoff describes as a “lucky break” with one very prominent investor: Richard Branson, the founder of Virgin Group with a net worth of $US4.8 billion.