Are you a sucker for infomercials? Shelley Bridgeman

I have long been suspicious of infomercials. Apart from the fact they are typically broadcast to “an off-peak audience likely to comprise the unemployed, the clinically depressed and the elderly”, their claims just seem too good to be true. I was once tempted by an infomercial for a lint remover. It soon became clear that …

Nutri-bullet of hype by Graham Chaplow

You know the infomercials I mean. Those long-winded TV ads pushing robotic vacuum cleaners and knife sets with enough variations on blades to make any ardent serial killer smile, and that always seem programmed to entrap stay-at-home pensioners or mums with tots once Peppa Pig or Paul Henry are done, or at night in the …

Paid Announcement Products The Truth Behind These Great TV Products

If you are inundated with infomercial products at home that you no longer use of need a good place to sell these types of products is to post them on ebay. Because of the publicity they get from television most people will recognize these products. Purchasing fitness equipment and work out videos online has grown …

Do Infomercials Deserve a Little More Respect?

Depending on who you ask, the infomercial industry could be worth anything from $200 billion to $250 billion, or even $300 billion. Whatever the number, that’s pretty big. And as Jon Nathanson (now Slate columnist) pointed out in his exhaustive breakdown of the economics of infomercials on Priceonomics, in comparison, the U.S. network and cable …

Pitch Your Idea to a Shark!

How would you like to be given the opportunity to pitch your idea for As Seen On TV to Kevin Harrington, the founder of As Seen on TV and former Shark on ABC’s Shark Tank? Kevin Harrington will be speaking at an event on March 15th and 16th at the Hilton in Fairlawn, Ohio. The …