Are you a sucker for infomercials? Shelley Bridgeman

I have long been suspicious of infomercials. Apart from the fact they are typically broadcast to “an off-peak audience likely to comprise the unemployed, the clinically depressed and the elderly”, their claims just seem too good to be true. I was once tempted by an infomercial for a lint remover. It soon became clear that …

Top Dog Direct Searches for Next New Infomercial Hit

As Seen on TV marketer Top Dog Direct is searching for the next infomercial hit. The company is the leading manufacturer and marketer of As Seen on TV products. Top Dog Direct will be accepting applications from inventors interested in their Top Dog Search Party event held in Denver, Colorado, October 21st, those selected will …

Nutri-bullet of hype by Graham Chaplow

You know the infomercials I mean. Those long-winded TV ads pushing robotic vacuum cleaners and knife sets with enough variations on blades to make any ardent serial killer smile, and that always seem programmed to entrap stay-at-home pensioners or mums with tots once Peppa Pig or Paul Henry are done, or at night in the …

Internet Marketers Advertise From TV Commercials

Unless you don’t have a television set, you must have seen Vince Offer in his Sham Wow Commercial. He very energetically promotes these very absorbent cloths. His job is to get you excited about the product so much that you will want to buy it. Commercials are known to be just a few minutes long …

Do Infomercials Deserve a Little More Respect?

Depending on who you ask, the infomercial industry could be worth anything from $200 billion, to $250 billion, or even $300 billion. Whatever the number, that’s pretty big. And as Jon Nathanson (now Slate columnist) pointed out in his exhaustive breakdown of the economics of infomercials on Priceonomics, in comparison, the U.S. network and cable …

Pitch Your Idea to a Shark!

How would you like to be given the opportunity to pitch your idea for As Seen On TV to Kevin Harrington, the founder of As Seen on TV and former Shark on ABC’s Shark Tank? Kevin Harrington will be speaking at an event on March 15th and 16th at the Hilton in Fairlawn, Ohio. The …

Trudeau’s California Estate for Sale Still in Jail

Buyers lining up at Trudeau’s 3,961-square-foot (368-square-metre) home in Ojai will be given tickets designating their place in line for the three-day sale, according to the organizer’s website. Trudeau has been jailed in Chicago since November for civil contempt of court and is awaiting a March sentencing for his criminal contempt conviction, according to prison …