Are you a sucker for infomercials? Shelley Bridgeman

I have long been suspicious of infomercials. Apart from the fact they are typically broadcast to “an off-peak audience likely to comprise the unemployed, the clinically depressed and the elderly”, their claims just seem too good to be true. I was once tempted by an infomercial for a lint remover. It soon became clear that …

Top Dog Direct Searches for Next New Infomercial Hit

As Seen on TV marketer Top Dog Direct is searching for the next infomercial hit. The company, is the leading manufacturer and marketer of As Seen on TV products. Top Dog Direct will be accepting applications from inventors interested in their Top Dog Search Party event held in Denver, Colorado, October 21st, those selected will …

Nutri-bullet of hype by Graham Chaplow

You know the infomercials I mean. Those long-winded TV ads pushing robotic vacuum cleaners and knife sets with enough variations on blades to make any ardent serial killer smile, and that always seem programmed to entrap stay-at-home pensioners or mums with tots once Peppa Pig or Paul Henry are done, or at night in the …

Dean Kamen

SlingShot documentary on Segway’s Dean Kamen feels like infomercial

Purportedly about Segway inventor Dean Kamen’s noble quest to provide clean drinking water in the developing world, the documentary “SlingShot” has about enough material to fill one interesting “60 Minutes” segment. At feature length, though, the film feels like an infomercial pitching another Kamen contraption, a vapor compression distiller. Many scenes seem staged, with the …

Internet Marketers Advertise From TV Commercials

Unless you don’t have a television set, you must have seen Vince Offer in his Sham Wow Commercial. He very energetically promotes these very absorbent cloths. His job is to get you excited about the product so much that you will want to buy it. Commercials are know to be just a few minutes long …

Do Infomercials Deserve a Little More Respect?

Depending on who you ask, the infomercial industry could be worth anything from $200 billion, to $250 billion, or even $300 billion. Whatever the number, that’s pretty big. And as Jon Nathanson (now Slate columnist) pointed out in his exhaustive breakdown of the economics of infomercials on Priceonomics, in comparison, the U.S. network and cable …