Are you a sucker for infomercials? Shelley Bridgeman

I have long been suspicious of infomercials. Apart from the fact they are typically broadcast to “an off-peak audience likely to comprise the unemployed, the clinically depressed and the elderly”, their claims just seem too good to be true. I was once tempted by an infomercial for a lint remover. It soon became clear that …

Nutri-bullet of hype by Graham Chaplow

You know the infomercials I mean. Those long-winded TV ads pushing robotic vacuum cleaners and knife sets with enough variations on blades to make any ardent serial killer smile, and that always seem programmed to entrap stay-at-home pensioners or mums with tots once Peppa Pig or Paul Henry are done, or at night in the …

I am addicted to infomercials, Who isn’t?

I’m not proud to say it, but infomercials excite me way too much. I know they’re designed to get me interested in products I just don’t need, yet they still have power over me. Infomercials are not big-budgeted, entertaining experiences. They generally don’t have actors I immediately trust and I don’t think ANY of the …

Internet Marketers Advertise From TV Commercials

Unless you don’t have a television set, you must have seen Vince Offer in his Sham-Wow Commercial. He very energetically promotes these very absorbent clothes. His job is to get you excited about the product so much that you will want to buy it. Commercials are known to be just a few minutes long while …

TV Essential to Baby Boomers

Boomer Gal columnist Kathleen Norton writes about her love of television and the strange infomercials one sometimes sees on it. Somebody’s invented a 3-D food printer that combines ingredients and produces something edible. Two engineering students came up with a better use for fungi than just being something you serve with crackers when company shows …

How to spy on a birdhouse | My Spy Birdhouse

The most interesting infomercial came on television yesterday. It wasn’t promoting a 20-speed super blender, a “tighten your butt while sitting” machine or even a weight loss pill. It was for a birdhouse. This wasn’t just any birdhouse. It was a “My Spy Birdhouse.” For $14.99, you can literally spy on nesting wrens, nuthatches, chickadees …

Sales stay plump for Chanhassen-based MyPillow

My Pillow Classic Pillow is made with patented interlocking fill that adjusts to your exact individual needs regardless of your sleep position. It is machine washable and dryable for simple cleaning and care. In just two years, MyPillow in Minnesota has dramatically increased sales and hiring. Give credit to the infomercial. What a difference an …